Every marketer’s goal focuses on how to attract consumers, how to leave an impression on the marketplace and how to keep customers coming back for more. What better way to make that happen than by using branded merchandise to market your business! It is said that great things come in small packages. May it be a cheap pen, a small attractive toy or a shirt, promotional gifts, when given away, offer an intimate connection with customers.
Branded merchandise has been proven to help raise brand awareness, and that is especially true in the case of local businesses.
If you are new to the idea of using this marketing strategy, take a look at some of the local brands in your area and find out if any of them hands out freebies and merchandise. Strong local brands are known to deliver great experience for their customers. They carry and serve only high quality products. And, more importantly, they show their customers they appreciate them. Let’s take a look at branding your business from the local angle using branded merchandise.
Passage to an open communication
It is most often a great feeling whenever we receive a gift or a token of appreciation from someone. In return, you try to repay such generosity by giving something back. Just like that, promotional product is like a gateway to an open and satisfying communication. It serves as an ice breaker paving the way to start a chat with your potential customers.
Promotion of Brand Image
Your business’ reputation especially when it’s still unfamiliar to people could take time making its way up. With promotional items, you have an effective way of establishing a brand image. You’ll be making a lasting impression of good will that your first-time buyers won’t soon forget.
Long Term Image Branding
A great way to showcase your business is by turning those old-fashioned business cards into something unique and captivating. Provide giveaways that are useful and relevant at the same time branded with your business contact information. Unlike conventional advertisements such as billboards and tv ads which usually lasts for a few weeks or months, promotional products leave a much longer impact on old and possibly even new target market.
Here are a few tips on how brand merchandising works for your business:
Let Your Item Speak for your Brand. You must put into consideration the target market you wish to attract and blend your promotional item with them. Repeated brand recognition through logos, brand name and slogan could more likely be remembered by consumers especially if they have been exposed to it constantly.
Be Memorable. For traditional advertising, impression stops the moment tv or newspaper ads stop running. With promotional items, they serve as a constant reminder of your brand being continually passed from one to another in a long period of time. Simply put, impression embarked using promotional items is much greater than that of traditional advertising.
Branding merchandise, when used effectively, is one of the most powerful tools to establish lifelong relationship between a product and consumer. It all sums up to the relationship you’ve established with your consumer. If they like you, listen to you, trust you, then they will likely do business with you.
Do you have a favorite local brand? What makes them stand out?