You probably have a comprehensive marketing plan developed for your business. However, what you may not realize is that there are several other cost effective means that you probably haven’t thought of before. Now do not misunderstand, social media campaigns, email blasts, and newsletter mailings certainly have their place. However, I bet there is one particular nontraditional form of marketing that you might have overlooked. Let’s take a look at custom embroidering and how it can translate into brand awareness for you.
A Creative Way to Market Your Business
Consider embroidering your logo on different types of shirts and then give them away at corporate events such as 5K’s and charity fundraisers. This is a great way to raise awareness for your brand. This works quite well for one really simple reason… everybody likes to get something for free! If you have a quality shirt with your logo embroidered on it, people will be more likely to wear it when they go out.
This is like a walking billboard for your brand.
It is well worth a few dollars to get some shirts embroidered and hand them out at your next event, be it a golf tournament or a marathon. The more people that wear your products and are seen in public, the more awareness the general public has about your brand. It is one thing to notice a commercial on TV or a billboard going down the road with a company message or brand; it is another thing entirely to see people in your community walking around with a shirt that has a company logo displayed on it. It brings a sort of closeness and community to your brand. It somehow makes the brand appear more relational and closer to home.
Make Your Message Count
At the end of the day though you must remember, it is all about the message. Therefore, make sure that what you have displayed on the shirt accurately conveys who you are and what your company is about. In other words, make sure your logo is clear and attractive once it is applied to the shirt. Your print shop will be able to help you determine the proper size and placement of your logo so it will really stand out and get noticed on the shirt.
Then, before giving the items away, try displaying them in the hallways of your business or at trade shows. You might even talk to your local embroidery shop and see if they will use your product as a display item so other customers could see an example of the type of work that the shop does. All of these tricks are great ways to passively raise awareness about your brand.
One final thing, embroidery is probably not as expensive as you think. It is certainly more cost-effective then getting other items printed. You could spend a small fortune on things such as mouse pads and coffee mugs if you are not careful. There are many different styles and color options to choose from. The most economical route would be to choose your logo and have it embroidered in one color. At the end of the day make sure you talk to your local print shop. They will be able to explain all of their options to you and allow you to choose the one that best suits your needs.
Contact us today for a free quote on your next custom embroidery project. You’ll be glad you did!