All posts by DOlivos

Why Logos Matter on Your Corporate Apparel

college graphics for t-shirtIt is often said that the little things in life are what matter most. In business, sometimes this is truer than anything else. Take corporate branding for instance. It is a necessary evil. You want to set yourself apart from the competition, and as such you develop a logo to do this. Over time, the idea is that your logo can grow as your brand develops further. There is a tendency to focus on minutia, however, when it comes to effective logo use.

For instance, most corporations will provide business cards for their employees that have their company logo prominently displayed. They might even provide a clipboard or a notebook that is branded with their company logo. Often times, you will see them carrying pens that have the company logo branded on the side. Yet in all this, they forget the most important part of the equation, corporate apparel.

Some Prospective Corporate Apparel Branding

Why in the world would you go to the trouble of placing your logo on everything imaginable and yet neglect your corporate apparel? Well for some, the answer is they are above that. I actually understand that line of reasoning. Typically, the president of a Fortune 500 company does not go around wearing their company logo to board meetings and such, or do they? Google the top Fortune 500 companies and see what their CEOs wear. You might be surprised.

Putting your logo on your corporate apparel is essential for this reason. It is the only piece of corporate material that is a constant company billboard. Now granted, certain companies have trucks with their brand, however they also provide their employees with a branded shirt as well. This is a great way to get exposure for your company and raise awareness when they call on customers. Perhaps you think it is too expensive?

Think of it like this. How much money do you think you would have to spend for an advertisement that would reach hundreds or thousands of people per day? Now whatever that number is, ask yourself how much money it would take to brand 30 corporate shirts and give them to your employees to wear as they conduct their business during the work week. Often times these employees go out for lunch, they have to stop at the grocery store on the way home, or they are waiting at a bus stop, etc. You get the idea. You are paying for a walking billboard that will raise brand awareness and do so in one of the most efficient means imaginable.

For sales teams, branded corporate apparel is a must. Over time, your clients will get to know your salesperson, but should that person go on vacation or their territory be moved, a new employee might get stuck at the front of your client’s building being screened out by the receptionist/gatekeeper. You don’t want business getting stuck like that. A simple fix of a corporate branded shirt is all that it takes for them to be instantly recognized and accepted. That’s a pretty small price to pay to keep the wheels of commerce moving wouldn’t you agree?

At the end of the day, there is simply no good reason as to why you should not have your corporate apparel branded with your company logo. It provides a constant walking billboard, allows your staff to be easily recognized when they approach current and prospective clients, and can even be passed down from staff person to staff person as sizes change or employee turnover occurs. Branding your corporate apparel with your logo is one of the most cost-effective means of reaching a large audience and sets you apart from the competition in the long run.

Contact Name of the Game Embroidery for your corporate branding needs.

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Creative Uses for Baseball Caps

Young deliveryman at work.  Cheerful young deliveryman holding cBaseball caps are a uniform staple in a lot of industries. Automotive, restaurant, warehousing, etc.,all use baseball caps as a part of their company uniform. The reason for this is that they are easy and convenient. They are also one of the most cost-effective means of displaying your company logo. Given the fact that most baseball caps can be screen printed or embroidered, the sky is the limit when it comes to color combinations and the like. However, there are a few other creative uses for baseball caps that you may not have thought of regarding your working environment. Consider the following ways you can incorporate the cap and make your employees stand out.

Day Off Award

Consider getting a baseball cap with the words“Day Off Award”printed on the front, with your company logo underneath. Then, develop an incentive system that rewards employees with a day off as they achieve certain benchmarks. The day before you are scheduled to pass out the award, wear the baseball cap for the entire business day. At the end of the day, simply walk up and award the cap to your employee. They can leave the baseball cap sitting on their desk during their absence to remind the other employees of why they are gone. This is a great way to motivate staff and have a little fun at the same time.

Fundraiser for Charities

Consider purchasing caps of all one color and allowing your employees to sell them for a fixed price. Most people enjoy supporting a worthy cause and who wouldn’t want another baseball cap. Obviously, the employee that sells the most caps wins and you can give out prizes accordingly. This is a great way to raise money for your corporate charity or local community effort.

Events

Consider having several caps printed up with your logo displayed on the front and having your employees wear them at your next corporate event. I have even seen a few instances where companies will go so far as to print their employee’s last name on the back of the cap. This is a great way to make the hat a little more personal and also get your brand to stand out at the event.

Make Meetings Efficient

This is a clever way to keep people in your board room quiet when they need to be, and allow other people to talk when they have something to say. Simply pass out one corporate baseball cap at the board meeting and let the rules be as follows. The only person who was allowed to speak is the person that has possession of the cap. You can set a time limit of three minutes so they don’t drone on forever and ever, then the cap is passed to the next person. More than likely, you will not have to use this if you have a pretty good grip on your organization. However, if you are in middle management at a large corporation and meetings seem to get stuck, or certain people always get their say, this trick is a great way to speed things up and let other voices be heard.

So there you have it. There are a few other creative ways to use a baseball cap. Who knew they were good for more than just keeping the sun out of your eyes right? When used creatively, they can actually make your company a bit more efficient, and in the long run more profitable. Now that is something you can definitely hang your hat on.

Need custom embroidered baseball caps? Contact Name of the Game Embroidery today. Call us at  949-588-8257.

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Custom Design Your Winter Wear for Brand Exposure and Unity

beautiful woman in warm clothing with snowAs winter approaches, sweatshirts, hats, scarves, and jackets will begin to pop up everywhere. Though the functionality they serve is the same, to keep us warm and toasty, they could also serve a different purpose if you are savvy and insightful. Consider this, it is common for corporations to get themed shirts. For instance, many restaurants are known for having employees where a customized company t-shirt while they are at work. Management often gets a customized themed polo or different type of custom t-shirt. Professional environments will brand their employees with company polo shirts and embroidered button down shirts.

They all serve a great purpose and are quite effective at visually unifying your team. Yet consider this, what do you do when winter approaches? All of those nice logos and screen prints are covered up with sweat shirts, or jackets and scarves. The very reason you have custom shirts is all but thwarted during the winter months, unless you consider another option.

Why not bite the bullet and provide custom printed sweat shirts, or custom embroidered jackets for your employees to wear? Nothing speaks more professionally than pulling up to a valet stand and seeing the valet sport a jacket or coat with your company logo on it. This instantly sets up the relationship as professional.

Furthermore, hats and sweatshirts can be embroidered with your company logo or slogan to achieve the same effect. If you have a long outdoor event during one of the winter months, why not unify your team with sweatshirts? People that have questions on where to park or people that need directions can instantly spot someone on your corporate team. The unity keeps them from getting lost in the crowd. Psychologically, this sets you up as a company that is on point and at the top of your game. You really can’t put a price tag on that type of intrinsic value.

 Consider some other scenarios. Perhaps you have a special ribbon cutting or an important executive event with all of your top brass present. Having jackets or coats on hand with your company logo embroidered on them will unify the scene and make for great photo ops. You can keep a few fleece jackets around for your staff to wear as they work the event.

 Again, the goal is not brand awareness as much as it is brand unification. Having these types of sturdy items embroidered and in use really puts forth the idea that your company is foundational and solid. Typical, fly-by-night operations do not have the type of capital needed to invest in such items. So you have to wonder, if all it takes to set you apart from your competition is a few customized jackets, long sleeve shirts, hats, and scarves… why would you not do that? For brand exposure, unification, and professional presentation, customized winter wear items are a great choice.

Contact us for your custom winter wear needs.

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The Psychology Behind Alternate Logo Placement

T-shirt signWhere you place your logo on your shirt matters. Proper placement ensures great exposure and high visibility. Traditionally, on button down shirts, logos have either been placed on the right or left side, over the chest area. This is an obvious corporate posture and has been quite successful for decades. The only discussion up until recently has been whether or not to place the logo over the pocket. Conventional wisdom says no, as this will tend to get dirty easier because most employees store their pens or business cards in that pocket. However, certain other marketing strategies involve placing it directly over the pocket so the customer is drawn to it every time you reach for a pen or go to snag a business card.

At the end of the day, it really is up to the business owner or the design team that handles your companies logo placement on its apparel. Yet for the next few moments, let’s explore some alternate logo placement options and see how they might be used to create more exposure, or present your team in a different manner.

For starters, consider placing your corporate logo on the outer left or right shoulder of your corporate button-down shirt. You might place your company’s tagline or slogan on the upper right or left chest area, and juxtapose that with a logo placement on the outer shoulder. This postures your team in a more aggressive manner. It’s sets your team up as people who “get things done”. The nontraditional placement lends itself to people who are forward thinking and work to come up with creative solutions.

Another placement option for you to consider is the entire length of the left or right sleeve. This time we will simply reverse the equation. The logo will be placed on the upper left or right chest area of your shirt, while the tagline will read all the way down the right or left side of one sleeve. This is becoming more common with companies that want to present themselves as modern or progressive. It certainly garners attention as the eye is drawn to the asymmetrical placement, and therefore focuses on that spot.

Finally, consider placing your corporate logo on one of your collars. A simple graphic image displayed on the right or left tab of your collar gives your staff the perfect amount of corporate polish needed to make a statement when it is most important. Placing a logo in this location speaks to a corporation that likes to get involved. The eye is drawn close to the face because of the key logo placement. This sends the message to the customer that your company is not afraid of close contact, in fact, you consider strong relationships as a key component to good business.

The psychology of logo placement is just as important as your logo and message. Consider these options the next time you’re faced with making a change, or looking to place a new order. Mix up a few design options and see which ones impact your customer relationships the most. Those that don’t work can always be used as giveaways or freebies.

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Black and White or Color Logos … Which Should I Choose?

Confused young manBranding your business is necessary to create awareness and impact your customer base. Today it is not enough to simply show up with business cards and brochures. You need to show up on point and present yourself in such a way that lets your potential customer know you are the perfect fit for them.

This is even more important if you are expecting your customer to come visit you. The last thing you want is for a potential client to walk through your doors and be met with sparse furnishings, mismatched office decor, and a question mark on their face that says “Am I at the right place”?

You need branding and you need it done well. Your logo needs to be highly visible and found in more than one area of your corporate headquarters. It also needs to be present with your field staff on at least two or three items. Pens, clipboards, T-shirts, jackets, and just about any other thing you can think of should have your logo on it if they are being carried around by your staff. Your office needs to have it displayed on your windows, posted on your wall somewhere, and on shirts or uniforms worn by your staff.

Considerations for Each

At some point, the question will arise as to whether or not you should use a black-and-white image, or go with a color design. Most often, this decision is made according to price and that might not be the best way to approach the matter. Color logos do cost a bit more, but they have certain advantages depending on the color of your shirt or promotional item. Say you are using a white button-down shirt as the canvas for your logo. A color image will pop right off of the white background. Conversely, if you are using a dark color shirt, or a shirt with dark print, then a color logo may not be your best option. If your logo contains a lot of brown or dark green, it could get lost against the background. A white logo will cause it to pop and provide a nice contrast to the uniform.

For the same reason, a color logo works great on white or light colored items. A simple black or white image will contrast a bit, but it could get lost in the details of the shirt or just look like a minor embellishment that pairs well with your buttonholes or seam thread. Color imagery will pop off the background and get noticed. It makes an obvious statement.

These reasons illustrate why you should never choose a logo option based on the price of a black-and-white image just because it may be cheaper. Depending on the color or texture of your shirt, you could be doing yourself and your company a disservice.

Contact us today and we’ll be happy to provide suggestions that will create the best results for your logo.

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Heat Transfer vs. Screen Printing

So you have a corporate event coming up and you are getting T-shirts printed up to use as giveaways. There is always that nagging question in the back of your head when it comes to this part of the project, “Should I go with shirts that use heat transfer or should I opt for screen printed ones instead?”

T shirt printingBefore you decide on going with one versus the other, there are a couple of other things you should keep in mind.

 Things to Consider

Durability

Overall, screen printed shirts tend to last longer than shirts that were created with heat transfer. This is simply because of how the screen printing process works. Heat transfer designs are actually preprinted on a very specific paper and then transferred to the shirt via a heat press. Over time, the colors tend to fade and will wash out in the laundry.

The silkscreen process is completely different. This method applies different colors of ink directly to the material in layers. Each layer is screened onto the shirt. The ink sticks, or bonds, to the shirt fibers. This stands up to washing a lot better than shirts that are made utilizing heat transfers. It will still degrade over time, all shirts do, but you will certainly notice that you get longer use out of your screen printed t-shirt than you do from one that was made using a heat transfer press.

Yet in the end, the decision is totally up to you. If your event does not require a spectacularly formal presentation then heat transfer might be your best option. Your embroidery shop will be able to point you toward the best option. Consult with them, they are your best resource.

Shirt Color

This is something you might not have even considered, but shirt color is a factor, particularly when it comes to heat transfer designs. If you’re using a light-colored T-shirt, then your heat transferred design probably will not be too noticeable. Yet, if you are using a dark shirt then the edges of your heat transfer design may be more noticeable. This might not be a factor for you but is definitely information you need to be aware of. Your print shop can give you color suggestions if you decide to go the heat transfer route.

Quantity

Finally, you need to decide on a quantity before you make your purchase. Often times, companies will only do a run of screen printed shirts if you commit to order 25 or more. Just ask your printer what the requirements are before you place your order. Heat transfer shirts are able to be printed in limited quantities because each transfer is printed individually. With the screen printing process, the screens are set up with your design and your color choices for ink. Therefore, the printer wants to make sure that setting up a screen print will be worth their while before they commit to your order.

Those are just a few things to keep in mind before placing your order. Again, talk with your embroidery/print shop and they will guide you towards the product choices and processes that best suit your needs. In the end, they will be able to provide a product to you that is economical, efficient, and looks great.

Contact us today for questions on your next order and we’ll be happy to provide a free quote at no obligation.

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Should I Expect a Volume Discount?

SALEOften times when it comes to placing an order for custom printed shirts, it always comes down to one thing, the money. Sure the quality and the color of the design are always important. The size of the logo, the positioning, the information on the shirt all needs to be correct. Yet at the end of the day, you want to make sure that you are getting the best bang for your buck.

Following are a few things to keep in mind when you order.

 

1. Are you getting your shirts embroidered, utilizing heat transfer, or getting them screen printed?

All of these options have different prices attached to them. Screen printing usually demands a setup fee of some sort. It might seem rather costly in the beginning, however, in the long run if you are printing hundreds of shirts the setup fee is a nominal portion of the bill.

Embroidery costs factor in things such as how much thread you’re using, the type of thread you are using, the type of stitch, and the size of the graphic that you want displayed on your shirt.

Heat transfer prices can vary greatly depending on the type of transfer you use. Does the transfer have a metallic look? Is it flocked? Subtle things like that will greatly affect the price of your finished product. Check with your embroidery shop and let them know what you are looking for. They can guide you in an appropriate direction so you can make the best choice. When comparing quotes between companies it is imperative that you make sure all of the details are the same.

2. The type of shirt you are using will affect your price as well.

It should stand to reason that the lower quality T-shirt you purchase, the cheaper it will be. However, there are other things to consider as well. The color of the shirt will affect the price, and the size of the shirt can affect the price. Sometimes the embroidery shop owner will run a closeout special on an odd color or size so make sure to ask before you make your final selection. You might find a color or size that would work perfectly with your design for a cheaper price.

3. Volume.

This is the one that everybody wants to know about. However, you need to keep in mind the other two points listed above as they play into whether or not you may receive a volume discount. The printer may not have much wiggle room depending on the color or size shirt you need. As always, talk to your printer if you are looking to get the cheapest, most economical shirt printed. They can steer you towards their closeouts or different print options that might suit your budget. Yet, in the end there is always the old business rule of price versus cost. Just because something has a cheaper price does not mean that it will cost you less in the long run.

 If presentation and durability are important to your product design, then you really need to think in terms of cost more so than price. The last thing you want is to order shirts for your staff only to have them wear out in a month or two. That cheap shirt might cost you more in the long run if you need to place several replacement orders during the year. Ordering a durable shirt might mean you pay a higher price initially, but it could cost you a lot less down the road. Remember, volume is only one piece of the puzzle when it comes to purchase price.

 Contact us today for a quote on your high volume order. Our prices are very competitive, you’ll be surprised.

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Embroidery as a Passive Marketing Source

Cira EnergyYou probably have a comprehensive marketing plan developed for your business. However, what you may not realize is that there are several other cost effective means that you probably haven’t thought of before. Now do not misunderstand, social media campaigns, email blasts, and newsletter mailings certainly have their place. However, I bet there is one particular nontraditional form of marketing that you might have overlooked. Let’s take a look at custom embroidering and how it can translate into brand awareness for you.

A Creative Way to Market Your Business

Consider embroidering your logo on different types of shirts and then give them away at corporate events such as 5K’s and charity fundraisers. This is a great way to raise awareness for your brand. This works quite well for one really simple reason… everybody likes to get something for free! If you have a quality shirt with your logo embroidered on it, people will be more likely to wear it when they go out.
This is like a walking billboard for your brand.

It is well worth a few dollars to get some shirts embroidered and hand them out at your next event, be it a golf tournament or a marathon. The more people that wear your products and are seen in public, the more awareness the general public has about your brand. It is one thing to notice a commercial on TV or a billboard going down the road with a company message or brand; it is another thing entirely to see people in your community walking around with a shirt that has a company logo displayed on it. It brings a sort of closeness and community to your brand. It somehow makes the brand appear more relational and closer to home.

Make Your Message Count

At the end of the day though you must remember, it is all about the message. Therefore, make sure that what you have displayed on the shirt accurately conveys who you are and what your company is about. In other words, make sure your logo is clear and attractive once it is applied to the shirt. Your print shop will be able to help you determine the proper size and placement of your logo so it will really stand out and get noticed on the shirt.

 Then, before giving the items away, try displaying them in the hallways of your business or at trade shows. You might even talk to your local embroidery shop and see if they will use your product as a display item so other customers could see an example of the type of work that the shop does. All of these tricks are great ways to passively raise awareness about your brand.

 One final thing, embroidery is probably not as expensive as you think. It is certainly more cost-effective then getting other items printed. You could spend a small fortune on things such as mouse pads and coffee mugs if you are not careful. There are many different styles and color options to choose from. The most economical route would be to choose your logo and have it embroidered in one color. At the end of the day make sure you talk to your local print shop. They will be able to explain all of their options to you and allow you to choose the one that best suits your needs.

 Contact us today for a free quote on your next custom embroidery project. You’ll be glad you did!

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How Does Embroidery Digitizing Work?

Custom-made apparel has come a long way in the past decade. Through strides in technology, designing and sewing custom clothing can be done easily and in no time at all. These days, the whole process of embroidery can be streamlined with the aid of computers. There’s no more need to fiddle with stitching or hurt your hands trying to learn how to sew, all you need is a design, a reliable digital embroidery service, and some creative chutzpah, and you’re on your way to making your unique design and custom apparel a reality. waterfall of color

 Digital embroidery can be used to create custom apparel for bands/musicians/artists, brands, companies, sporting events, concerts, and the like.

 But before you start designing your own custom clothing, it might be helpful to learn how digital embroidery works. So, how does digital embroidery work exactly? Here are a few things you should know about it.

 What is an embroidery machine?

 An embroidery machine is used to create designs and patterns which are then transferred onto fabric. It can be used for everything from creating custom apparel for t-shirts, hats, jackets, to monogrammed towels and bedroom slippers. They resemble sewing machines and are commonly run from computers that contain preset images and designs.

 Some embroidery machines come with their own software, making choosing a design or pattern that much easier.

 How does it work?

 A digital design is programmed into the computer the embroidery machines work from, which is then submitted into the machine’s computer or transmitted via an external computer. Though the technology isn’t entirely without limitations – the design still must fit the size that the machine is capable of creating in a format it recognizes.

 Often, a design will already be pre-programmed into the computer’s memory card or disk to be accessed from there. Other times it can be accessed via laptop or desktop computer.

 After the design is programmed into the machine, a fabric is then placed on an embroidery hoop which is fitted onto the machine. The hoop is similar than a standard hand embroidery hoop.

 The fabric must be held taut in the hoop for the embroidery to be precise and properly sewn. Most embroidery machines use one color at a time. The machine will indicate which color thread it will first use, then embroider the design with it, then after it’s done it will move on to the next color. In some machines, it is the user that specifies which color to be used first.

While the embroidery is underway, the user must monitor its progress. From the time the thread and fabric are in place and the machine starts its work, it will follow the design it’s given, with the machine directing the embroidery arm where it needs to go to complete the pattern.

 For custom embroidery services in Lake Forest, contact Name of the Game. We service all cities in Orange County, California.

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