All posts by DOlivos

Heat Transfer for T-Shirts

Materials

With the aid of modern technology, it is now very easy and simple to design your own t-shirt or other clothing. There are various methods you can use like screen printing, custom embroidery, and heat transfer. However wanting personalized design for your garments does not have to be expensive. There are companies who can to just what you want! But anyway, it would be nice to know more about the processes before trying one of the methods. Heat transfer is the subject for now.
Heat transfer is such a time saver and a much cheaper process. Companies and businessmen are opting for this as a way to make more profits in the long run. Here are the materials being used in heat transfer printing and how they work.

Inkjet

This is often used by giant industries. It works for light and dark colored fabric. For the light ones, inkjet heat transfer paper is transparent where white cannot be printed. For dark color designs, the image is being placed on the background before being printed. The paper is white in color and you don’t need to flip it horizontally.

Dye Sublimation

This method of heat transfer printing is slowly gaining popularity in the industry. A dye sublimation printer is being used on polymer coated substrates. The substrate can be some light colored material or it can just simply be white. The dye sublimation process is highly suggested for polymer and cotton mixed fabric. The polymer percentage must not be lower than 50%. This also works on microfiber fabric and nylon. Dye sublimation often gives the most amazing printing result. The finished design is very smooth and polished. You can’t even feel the print if you run your hands upon it. The ink being used is translucent and white fabric is the perfect compliment. Grey or ash fabric comes second best.

Heat transfer printing can be used on a variety of fabric on other surfaces where ordinary printing methods do not work. The only secret is to find the perfect compliments when it comes to substrate and colors. After that, you can expect the best printing result. This is very eco friendly and has a wide range of convenience.

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A Passion to Create

Do you have passion for arts? Tired of seeing the usual things and would like to try a new craft? Why not indulge yourself in the beauty of embroidery.

Contrary to what people think, this is a fun and exciting thing to do. Others might say that it is just a pastime, without realizing it could also be a good source of income. A craft where you can unleash your innate talent.

  1. Make yourself comfortable with your machine. Obviously, you cannot create anything without learning how to use your machine. To make your designs look perfect you have to be comfortable enough with the tool that you’ll be using. Otherwise, no matter how good your design is, it will not show in the actual output.
  2. Pick only the best quality thread. In embroidery, the life of your creations shows on how good your threads are. Aside from the design, this is the soul of your project where quality is being measured. It comes with different types such as cotton, rayon, polyester, and of course metallic. It is almost impossible to create a perfect art without the perfect material.
  3. Choose the proper needle. Damage to your embroidery does not just happen due to the poor quality of thread that you use. It can also be because of the type of needle that you picked. Remember that the thinner the needle, the more precise you can do the stitch.
  4. Grab the appropriate stabilizer. In choosing a stabilizer, you must consider not just the type of fabric that you will use but also the design that you will create. There is a perfect choice for everything.

Embroidery is an amazing work of art – a leisure that can give you a good statement of your personality where you can show anything you wear or use. This craft has been studied and executed perfectly by “Name of the Game” throughout years of experience. They have the best examples of exceptional embroidery with their custom design.

 

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5 Embroidered Gift Ideas

A special occasion is always more memorable with a customized gift, something hand-made, or something that has a significant meaning. But even ordinary days can be made extra special when these gifts are given with a personalized touch. So if you’re thinking of a new gift to hand to someone you love, brace yourself, because these simple, cute, and affordable gifts will be a delightful treat for you to choose.

Potholders and Towel Giveaways

These gift ideas will be perfect for loving moms and sweet sisters. A customized potholder can say thank you every time it was used during kitchen works. Sisters will be excited to receive an embroidered towel in different colors and designs too.

Cute Pouch and Key Cover

Pouches are usually used for coins or little sentimental items. In some other ways these can serve as accessories too. So just imagine how adorable pouches can be when they are intricately designed and customized embroidery. Key covers with a monogram is today’s new hot trend. You can have them as a necklace or give them a sweet remembrance to your best friend.

Stuffed Toys and Animals

Kids love toys! It’s a fun and enjoyable gift. Of course it would be even better if they were designed with stitches i various colors and styles.

Trendy Embroidered Bag

Ladies and teen girls would be delighted to receive a bag as a gift. Be it hip, casual, and formal in style. Embroidery will add an aesthetic effect to the gift. Believe me, embroidery concepts added to the bag will make it exceptional… making everyone envy.

Personalized Tee Shirts

Wow! This is one of the most common and well loved gifts. Who wouldn’t be thrilled when they unwrap a gift and see a personalized T-shirt with custom embroidery. It can bear a name, a favorite color, or a quote, depending on the recipient’s taste or preference.

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Screen Printing Benefits for the Prodcution Industry

With various trends coming in the market today, more and more business owners are getting anxious about whether to stick to screen printing or to try new methods. A proven and widely known method when it comes to the production of shirts and other garments, screen printing has a lot of benefits which can’t be easily shunned by the latest trends.

Having said that, here are the major benefits of screen printing, that are worth mentioning:

It Is Economical

When it comes to quantity production, screen printing is the best option. This is because you can use the same panel many times over if you need multiple copies. With this cheaper method, cost recovery comes easy and you’ll have higher profits.

It’s a Time Saver

In comparison with the other methods of advertising, screen printing works quicker. With just requisite materials and screen panels combined with expert skills and speed, you will have the finished products in no time at all. The colors dry quickly and you can kick start your advertising right away. Imagine your garments being viewed by tons of people of your target audience. You have lots of chances to convert those prospective customers into real clients.

You Can Go For Customized and Larger Designs

In digital printing, it is not that easy to make adjustments when it comes to resizing your design. However, you can have your desired output with screen printing. The idea is to choose the screen’s panel size and you don’t need to worry that your design might get distorted, especially with images and text. With creative and resourceful people, you can be rest assured your desired outcome is what you will see.

It is Both Effective and Convenient

Screen printing has a wide range of utility. It is perfect for printing on clothes, garments, and other fabrics. It is also effective to use in your product labels, printing designs on balloons, circuit boards, and so much more.

Sturdiness and Durability

Screen printed designs are tough even with harsh conditions. It would take some time before the colors appear dull and weary. With proper care, your printed design will still look vivacious and attractive even after years.

So before choosing a company that offers screen printing services, find out first if that company is taking all the measures needed to ensure quality, performs the job accurately, and is worth your money.

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Set Your Business Apart From Others

If you’re an aspiring business owner, there is a good chance you are thinking of how to promote your business in the most affordable way possible. It can be quite overwhelming deciding what route to go on, as there are tons of business tips and information available online. But before you choose one method over the others, learn why custom embroidery is worth investing your time and money.

Custom embroidery has been warmly welcomed by many businesses in the industry, small, medium, and large. Mainly for logo purposes, custom embroidery is used to promote a business image. It can be through uniforms that are widely seen by potential customers wherever you go. By choosing a company that offers top notch impressive design, your logo can create a good first impression on your customers, thus resulting in better business.

Create A High Quality Impression

Simple printing is widely used in business. Yes, it is quite practical to settle down on this method. However, with a little addition in your budget, you can make your business logo or your business mantra appear more professional with custom embroidery. A customized uniform is a very important part of a professional environment. Through an eye-catching design, your business is given a classy and much more authoritative look. Always remember, your logo is tied to the services or products you are offering. The better you present your logo, the greater opportunity for your customers to remember you.

Durability Over Time

As time goes by, basic printing fades away. With custom embroidery, you can be rest assured that your marketing apparel will look great for a very long time. This is because your logo is securely embroidered into the cloth and it will not peel off from natural causes even after years. Even after the garments have been worn and washed over and over again, the design stays safe and intact. Also, the materials used in custom embroidery hold color a lot better than printed logos.

In order for you to reap all of the positive benefits that custom embroidery can bring to your business, you have to make sure that the company you choose has an intimate knowledge when it comes to the process. Services like custom embroidery, monogramming, screen printing, heat transfer, digitizing services and other promotional methods must be on the qualification list. Try us today and stand above the competition.

Branding Word Concept

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Towels, Totes and T-Shirts, 3 Easy Ways to Brand Your Gym

sports equipment is ready to use a top view

Now more than ever, it is easy to brand your business. This is particularly true if you own a gym. Ownership is becoming more and more popular as people are inclined to live a healthier lifestyle. Regardless of whether you own a chain franchise, or an independent outfit, there are a few basic items you can customize to help establish your brand. Following are some ways to get your gym noticed. Take a look at the following brandable items, and put them to work for you.

3 Items That Work Well for Branding Your Gym

Towels

Every gym has these. Typically, there are several bins located throughout the facility for members to discard their used towels. However, towels frequently end up in cars and gym bags as an accidental afterthought. Most often, once people are home, the thought of taking the towel back never occurs to them. Part of this lies in the fact that it may look similar to hand towels they have at home, or look like one of their own that they take to the gym. To prevent this from happening, why not have your towels embroidered? You can get a good deal on a bulk quantity, and it is an excellent way to brand your business. Plus, people are much more likely to return the towel if it has your business name and logo on it.

T-shirts

This is an easy way to brand a gym. Now that screen printing has modernized, the options are endless. Perhaps you could have T-shirts printed to give away to new members? You could also have them printed up for fundraisers, or have several different styles created and have them available for purchase at the front desk. The best part about this? It is one of the easiest, most cost-effective ways to get your gym recognized and noticed. It is advertising at its finest. Every time someone wears one of your T-shirts, they become a walking billboard.

Totes

This one could go a couple of different ways. There are totes that can be screen printed. This might be the most economical route to go if you’re looking to have something to sell to members so they can store their clothes, toiletries, and other gym necessities. However, you can also consider having an embroidered tote available for sale as well. Those are much more durable, and look great. Either way, you can never go wrong with a tote.

The best thing about these three items is that they are something people use. Branding items that people use is always a much better route to go when it comes to branding… if you can get away with it. This is why people do things like brand pens and coffee mugs. Those are items people use every day and branding these items is an easy way to organically spread the word about their business. Fortunately, the three items mentioned above work much the same way at a gym. Everyone could always use a towel, T-shirt, or tote. Plus, they give you several different ways of tying your customer to your brand. This will build trust, loyalty, and a healthy, long term relationships.

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Winter is Coming, Is Your Corporate Apparel Ready?

 Winter will soon be here before you know it. With that comes lots of hot lattes, colder nights, and warmer clothing. If your corporation has outfits that change with the seasons, consider branding them before cooler weather arrives. Now is the perfect time to do that, and there are so many benefits to having embroidered company jackets, sweatshirts, and sweaters. Doing this will separate your business from the competition. It will also keep your employees warm and toasty. They will appreciate you for that.

For starters, it is a great way to identify employees. If your employees have to brave the weather, working outside in the winter, consider embroidering their jacket with a company name/logo, as well as their individual name. This is an easy way to make them identifiable when they are in the field. It also helps them if they have to knock on customer’s doors to work on their cable, telephone, or perform outside grounds maintenance. People are quite apprehensive to open the door to strangers with no identifiable markings. Having something plain, easy-to-read, and identifiable is always a good idea. It really serves as a great safety measure, and puts the customer at ease.

Second, this is a great way to advertise your business. It also takes it to the next level so to speak. Most places advertise with pens, clipboards, and business cards. Having a high-value item embroidered, such as an outside jacket or sweater, speaks to the quality of service you want to provide overall. Typically, low-budget, low operation companies don’t go for these types of branded items. Being proactive and branding larger ticket items, shows that you are playing in the big leagues so to speak. Consider giving out branded corporate scarves to really take your professionalism up a notch. You would be surprised at how few businesses do this. It is a little thing that makes a big statement.

Finally, it’s a great benefit for your employees. Often times, companies don’t provide these types of things for their workers and expect them to use something they already have. Usually, that’s fine because most people don’t mind wearing a cheap jacket to dirty up during the week. However, if your employees are working outside, or in consistent adverse weather conditions, this will be much appreciated. It keeps them warm, and comfortable, so they can perform their job adequately.

Now you have some great reasons to get your corporate winter apparel branded. We have so many embroidery options, and feature over 60 digital fonts. That means there is something we can do for you that will set you apart from the crowd, and make your winter corporate apparel really stand out. Don’t let winter sneak up on you without getting your apparel updated. Being proactive really ensures that your business is presented in a sharp, professional manner. It will also let your employees know that they are valued and appreciated.

For your corporate apparel branding needs, contact Name of the Game Embroidery at 949-588-8257 or email us at  logos@nameofthegame.net

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3 Great Ways to Make Your Hotel Bedding Pop

how to make your hotel bedding popOwning a hotel is not an easy undertaking. In addition to managing the day-to-day operations, and working to grow your bottom line, there are branding issues to think about. Obvious things like signage, and pamphlets are usually not a problem. Those are always front and center, and must have items. However, there are other subtle ways to make your hotel stand out, ways to give it an elegant, visual upgrade. These clever tricks could actually help you boost your room rate a bit if you pull them off right. Let’s take a look at three ways to make your hotel setting pop.

Uniformity

First, if you own your own hotel, you want to make sure that your bedding is uniform. This means doing things like making sure the comforters and sheet sets are all the same. Failure to do this could make you look like one of those roadside roach motels. You don’t want that. However, if you are an upscale boutique, having different bedding in each room might be acceptable. Just make sure that the quality of bedding is consistent with the quality in other rooms. Uniformity says a lot about a hotel establishment. It helps generate repeat guests, because it sends the message that “this place is consistent”. Customers like consistency, because it builds trust.

Arrangement

How you have your bedding arranged says a lot about your hotel. Sure, you could have a standard set up with two pillows on top and a comforter/bedspread folded back about a fifth of the way. Anybody can do that though. Why not take it a step further and create some drama? Purchase extra throw pillows to position on the bed for interest and drama. Fold your sheets a particular way to add flair. There are many ways to fold sheets so they present to the customer with a wow factor. A simple Google search will yield a myriad of results. One of the easiest things to do is lean your decorative pillows (full size pillows in a decorative pillow sham) against the headboard on top of your other pillows. This will add a bit of height and interest. It is a subtle way to let your guests know that they will be in for a good night’s sleep when they finally decide to rest.

Embroidery

Consider having your pillowcases, sheets, or comforter embroidered with your hotel name. This is perhaps the easiest way to upscale your hotel really quick. However, typically you will not want to have all three items embroidered for a couple of reasons. For one, it is not cost-effective. Second, it can have the opposite effect. It will make your hotel cheap. Instead, have your pillowcases embroidered, or your pillowcases and the corner of your comforter, or pillow cases and top of your sheets embroidered with your hotel name and logo. This will add a bit of polish and pizzazz to your bedding, and make it really stand out.

Let’s bring everything together now. Think of it this way. Your hotel bedding should be the centerpiece of your establishment. It is the primary reason that people are coming to your place of business. They are not coming to eat hamburgers or hang out with family. They are coming to have a nice place to lay their head at the end of a long day. Having great hotel bedding that is uniform, dramatic, and classy, will ensure that you have repeat customers time and time again. Travelers are loyal to those hotels that they feel have their best interests at heart. Keep that in mind with your bedding, and you will create a sizable loyal customer base.

For your business branding needs, contact Name of the Game Embroidery and we’ll make sure you get the best from your investment.

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Why Custom Corporate Apparel is a must for Businesses in the Hospitality Industry

Brand your business further by having employees wear custom corporate apparel.

Brand your business further by having your employees wear custom corporate apparel.

Ever experienced walking into an establishment needing assistance but can’t quite figure out who to ask for help? Wondering if that girl around the corner is an employee or just another well-dressed shopper?  Given the fact that hospitality industry like hotels, motels and resorts is a growing competitive marketplace, the presence of custom clothing is important in giving the business that inherent uniqueness. That being said, here are some benefits to having employees wear custom corporate apparel.

Boost Your Profit

Most of the customers, believe it or not, would more likely patronize and pay a much higher price in an establishment where employees are dressed professionally. With custom clothing provided for staff, you could give your business that sharp and polished look that commands respect and customers highly prefer.

Brand Uniqueness

Establishments that operate a chain of hotels and restaurants could do more with custom staff clothing than without. It gives them that inherent brand uniqueness that links through all individual businesses that is part of the chain. Whenever customers visit one location it will give them that familiarity and comfort especially if they had a wonderful experience with the establishment in the past.

Sharp and Polished Appearance

With custom apparel, aside from the professional atmosphere it brings to your business, employees in uniforms are your walking ad that can definitely boost promotion of your business anytime the clock is ticking at work. You may want to incorporate embroidered patches as part of the uniform to bring out that uniqueness. Knowing no two patches are the same, have it designed to meet that one-of-a-kind look your business wants to accomplish.

Easy Staff Identification

Custom clothing for staff is essential to separate them from your guests. This would be highly appreciated by your consumers especially when they are seeking assistance from the hotel crew. Erroneously addressing a wandering customer as one of the employees is a lot more embarrassing than it seems. Trust us you wouldn’t want to subject your guests to such an ordeal.

Staff uniforms can easily be customized with any color and design to suit your business’ character and what it represents. It could be designed to fit the company’s marketing objectives which can be publicly shared. Whenever guests or customers see your brand emblazoned on your staff’s uniform, it puts to life your company goals and principles. Furthermore, whenever a customer walks in, the entire place would definitely give that organized and sleek look and feel. Custom corporate apparel is a business branding strategy that the hospitality industry must learn to leverage.

If you need custom embroidery for your corporate staff uniforms anywhere in California, Name of the Game guarantees a professional and top quality job at competitive prices. Visit our website or drop us a line here for more information.

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How to Use Branded Merchandise to Market your Local Business

photo-1416339134316-0e91dc9ded92Every marketer’s goal focuses on how to attract consumers, how to leave an impression on the marketplace and how to keep customers coming back for more.   What better way to make that happen than by using branded merchandise to market your business! It is said that great things come in small packages. May it be a cheap pen, a small attractive toy or a shirt, promotional gifts, when given away, offer an intimate connection with customers.

Branded merchandise has been proven to help raise brand awareness, and that is especially true in the case of local businesses.

If you are new to the idea of using this marketing strategy, take a look at some of the local brands in your area and find out if any of them hands out freebies and merchandise. Strong local brands are known to deliver great experience for their customers. They carry and serve only high quality products. And, more importantly, they show their customers they appreciate them. Let’s take a look at branding your business from the local angle using branded merchandise.

Passage to an open communication

It is most often a great feeling whenever we receive a gift or a token of appreciation from someone. In return, you try to repay such generosity by giving something back. Just like that, promotional product is like a gateway to an open and satisfying communication. It serves as an ice breaker paving the way to start a chat with your potential customers.

Promotion of Brand Image

Your business’ reputation especially when it’s still unfamiliar to people could take time making its way up. With promotional items, you have an effective way of establishing a brand image. You’ll be making a lasting impression of good will that your first-time buyers won’t soon forget.

Long Term Image Branding

A great way to showcase your business is by turning those old-fashioned business cards into something unique and captivating.  Provide giveaways that are useful and relevant at the same time branded with your business contact information. Unlike conventional advertisements such as billboards and tv ads which usually lasts for a few weeks or months, promotional products leave a much longer impact on old and possibly even new target market.

Here are a few tips on how brand merchandising works for your business:

Let Your Item Speak for your Brand. You must put into consideration the target market you wish to attract and blend your promotional item with them. Repeated brand recognition through logos, brand name and slogan could more likely be remembered by consumers especially if they have been exposed to it constantly.

Be Memorable. For traditional advertising, impression stops the moment tv or newspaper ads stop running. With promotional items, they serve as a constant reminder of your brand being continually passed from one to another in a long period of time. Simply put, impression embarked using promotional items is much greater than that of traditional advertising.

Branding merchandise, when used effectively, is one of the most powerful tools to establish lifelong relationship between a product and consumer. It all sums up to the relationship you’ve established with your consumer. If they like you, listen to you, trust you, then they will likely do business with you.

Do you have a favorite local brand? What makes them stand out?

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